You will never win all the clients you want, but you will win all the clients that want you. But how do you make them want you?
Creating a preference to buy from you requires you to create value for your prospective clients above and beyond your competitors.
The only vehicle for creating value is the sales conversation you use to engage decision-makers, buyers, and stakeholders. You either create the value that causes your contacts to prefer you or you don’t.
The contest isn’t between your company and your competitor’s company or your solution and your competitor’s solution. Instead, the contest is between you and your competitor with the winner being the person who created the greatest value in the sales conversation.
Join us for an immersive, 2-hour Execution Lab on November 16th, from noon - 2:00PM ET — where you will learn the most effective strategy for creating value in your interactions with your contacts. There are a number of tactics you will learn with examples you can follow to improve your sales effectiveness.
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