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An in-person, single-day workshop for sales leaders and managers hosted by Anthony Iannarino

February 29th, 2024
Civic Opera Building, Chicago, IL

Registration is Closed

The number one thing that salespeople want from their sales managers is personal coaching, the kind that improves their effectiveness.  According to HubSpot 65% of salespeople list this as their number one request from their company and manager.

It's difficult to find time for everything you need to do for your team while also taking care of what your sales leaders need from you.

The Sins of the Sales Leader

What is worse is that most sales managers are never provided a coaching approach that is designed specifically for improving the salesperson's skills, competencies, and their win rates.  AND worse yet, rarely are sales leaders ever provided any training to be a leader, they are generally dropped into a leader role because they were a great sales rep!

One-Size Does NOT Fit All

The one-size-fits-all that is non-directive coaching puts limits the coach's choices and limits the effectiveness of coaching to the salespeople with experience to need a sounding board. 

Some large portion of your sales force needs a more directive approach, one that helps the salesperson to gain awareness of their challenges and the obstacles they create without recognizing it. 

Sales Coaching Execution Lab

Why an Execution Lab?  Because it is practical and tactical.  You will go back to your team with a real and workable plan that you will build.  Plus, there is no one-size-fits-all, each person will have a plan that fills the needs of the team and the culture of your organization.

Read on to learn more about this live event.

I hope to see you there,

anthony headshot

What to Expect From This In-Person Workshop

In this full-day workshop, you will learn a sales coaching methodology that will allow you to create value for your senior sales reps who are trying to maintain or improve their edge. You'll also learn the strategies for sales reps that need a little more help.

You will apply the learning during the event, using the common conversations sales managers need to coach effectively. You will spend time with us and your peers developing your personal plan.



You will define what you need to hold your team accountable for, while still allowing them a level of autonomy they need.


Opportunity Creation and Pipeline

You will have specific strategies to use with your team which will cause them to generate Net New opportunities and move existing deals forward.


Opportunity Capture and Strategy

One of the most important aspects of being a leader is “requiring” reps to constantly create new opportunities, as well as provide your team with coaching as they move deals through the pipeline.



Reps are notorious for being overly optimistic, which leads to inflated forecasting.  By implementing a coaching strategy, you will be able to train your team how to forecast in highly realistic projection.


Time Management

For a very long time reps have been allowed to do what they want when they want.  The time management strategy supports what you need, while still allowing them a good amount of control over their schedule.


Development and Growth

Because reps get comfortable with both success and failure, they don’t grow.  We will provide you a framework that will help you gain the best possible outcome from your team.


At the end of this full-day session, you will be a fully certified coach. This program will help you help your team improve their results by coaching them to increase their effectiveness.

If you lead a sales team and struggle with developing your reps, you don't want to miss this workshop!

Led by Anthony Iannarino, a best-selling author, entrepreneur, and keynote speaker who has helped hundreds of companies improve their results.


When you register, we will send you the pre-work to make the most of this training.

Team Assessment:  We will provide you with a turnkey tool, which will allow you to assess your team in terms of their competencies.  This pre-work will likely take you less than 20-minutes but will be the cornerstone to you building a personalized plan around your team.



  • 7:30 to 8 AM:
  • 8:00 AM:
  • 8:00 to 10:15 AM:
    Coaching Methodology for Increased Effectiveness
  • 10:15 to 10:30 AM:
  • 10:30 to 12 PM:
    Coaching for Accountability
  • 12:00 to 12:45 PM:
  • 12:45 to 1:50 PM:
    Coaching to Develop Sales Effectiveness
  • 1:50 to 2 PM:
  • 2:00 to 3:00 PM:
    Coaching Problems & Productivity
  • 3:00 TO 3:30 PM:
    Personalized help for anyone who wants it.
* Times are only estimates. We will break, as it makes sense.
** We do finish the program at 3 PM, to allow for people to leave and catch flights back home.
*** The 3 to 3:30 PM is optional for anyone who would like to stay.


  • Breakfast
    Hot and cold breakfast options will be provided.
  • Lunch
    Hot and cold lunches provided.
  • Snacks
    Coffee, drinks, and snacks will be available throughout the day.


Civic Opera Building, 12th Floor
TeamWorking Event Space

20 N. Wacker Drive, 12th Floor, Chicago, IL 60606
(view map)

TeamWorking is located in the historic Civic Opera Building. Located on Wacker Drive between Madison and Washington Street, please enter through the mid block turnstiles. During business hours, guests can bypass security and head straight to the 12th Floor, our reception desk is right off the elevator banks.

Click Here for information on PARKING, TRANSPORTATION, and HOTELS


$1,997 ea.

(or $1,797 ea. for 2 tickets or more!)

Don't miss out on the opportunity to invest in yourself and your team! We have a limited number of spaces for this workshop and they will sell out quickly.

If you have any questions please contact our support team at: support@b2bsalescoach.com

Do good work. We look forward to seeing you there!