Leadership Workshop Series

Revenue Growth:
How to hold your
team accountable

October 21st, 2021 Chicago, IL

Identify the skills & strategies that work for you

Learn to avoid common mistakes and obstacles for your team

Establish goals & Create a culture of accountability

Sales leaders are under extreme pressure to generate revenue but struggle to hold their reps accountable to do the right work and do it effectively.

53% of CEOs have stated that their number one initiative is revenue growth. There is no question that the 47% of CEOs who didn’t identify growth as their number one priority have it listed somewhere near the top of their priorities.

Revenue growth is the primary responsibility of sales leaders and the sales force they lead. For many sales organizations, the primary obstacle leaders struggle with are having the tools and strategies required to hold their team accountable for creating and effectively pursuing new opportunities.

Some of the new opportunities will to need to come from acquiring new clients, something that requires prospecting and pursuing new business. When there is no accountability to prospecting, growth is difficult at best, impossible at worst.

Another important component of growth is an increase in revenue from your existing clients. The research shows that you have a 50% to 70% chance of winning a new opportunity from an existing client and a 5% to 20% chance of winning business from a new lead.

A Positive Culture of Accountability

The first and most important factor for leaders is creating and maintaining a positive culture of accountability, one where their sales force understands what is expected of them, and one in which they are coached and provided the development opportunities that ensure their success.

Concise Expectations x Humane Accountability = Increased Revenue

If you have ever had the thought that if only your team would do what was needed of them to succeed, you would have the growth you need. This workshop will provide you with answers.


In this full day workshop, you will learn:

  • Identify which skills are working for you and where you require new strategies.
  • Identify your non-negotiables from your team and what you will require from them.
  • Design your personal roadmap for team accountability and how to communicate your new requirements.
  • How to coach and develop your salespeople to meet their responsibilities and to be accountable for reaching their goals.
  • How to put guard rails around the sales force to ensure they don’t fail to meet their goals.
  • The most effective way to create accountability across the sales force and reinforce it until it becomes your culture.
  • How to handle missed commitments, missed goals, and the challenge of under-performers.
  • How to avoid the common mistakes and obstacles when standing up a culture of accountability.

Event Location

Convene Chicago, Fulton Market District

ADDRESS: 333 North Green St, Chicago, IL

ROOM: Floor 7, Hub 2

ACCESS NOTE: Upon arrival check-in with building security and provide a photo ID to receive a temporary badge for the turnstiles. Once scanned the badge will call an elevator for the 7th Floor to Convene. The meeting will be hosted in the The Hub located just steps from the elevator bank. Convene staff will be on-site to guide you to the room.

PARKING: Parking Garage is available on N Green St. Day rate is $30-$40.

Frequently Asked Questions

Who Should Attend this Workshop?

Sales Managers: Sales Managers who want to develop themselves and their team, improve their performance, and build the structures of accountability that leads to better performance. If you have never had any sales leadership training, this program will catch you up, especially if you are in your first role as a sales manager.

Sales Leaders: Senior Sales Leaders who want to lead their teams to greater performance or who need to transform their sales organization and get it back on track will find this course as a good starting point. We have had senior leaders attend these trainings with their teams as a way to jump-start their initiatives.

Who Should Not Attend?

Salespeople: When we announce these events, salespeople always ask if they should attend. Even though this course is about sales, the workshop isn’t aimed at individual contributors, it is developed for sales managers.

Can I bring my team of managers?

Yes! We’ve had many companies bring their entire team of managers. It became the framework from which they went back and implemented changes. Everyone was working from the same playbook and they were able to quickly move the team in the new direction.

What all is included?

Your event includes the workshop with Anthony, your workbook, breakfast, lunch, snacks and beverages throughout the day.

Do you have a list of hotels you recommend?

We sure do! Click this link or just scroll down to the next section to see the list of hotels that are 1 to 4 blocks from the event location.

When does the workshop start and end?

The workshop will start promptly at 8 AM SHARP! We will begin serving breakfast at 7:30 AM. We will end the day no later than 4 PM.

What kind of meals do you provide?

The meeting space we use is well versed in different dietary needs, so the menus include vegetarian and gluten free options. See the menu here. Note: It is possible that the menu might have small changes as the chefs see fit.

What if I have an emergency can I cancel and get a refund?

Up to 30 days before the event we will issue a 50% refund. At 30 days or less no refund will be issued.


Get the early bird discount and save $200 per ticket! Offer expires on August 20th.

Don't miss out on the opportunity to invest in yourself and your team! We have a limited number of spaces for this workshop and they will sell out quickly.


The following hotels are all located less than one mile from the event location.

Food Options

Both breakfast, lunch, and a full variety of snacks and beverages will be provided throughout the day.


  • Rotating Selection of Fresh Pressed Juices
  • Freshly Baked Pastries (V)
  • Assorted Yogurts, House Granola (V)
  • Selection of Seasonal Fruit (VG)(GF)
  • Vegetarian Frittata (V)(VG)
  • Artisanal Cheese & Charcuterie (GF)
  • Wildflower Scones
  • Iced Americanos (V)


  • Burrata - Snap Peas, Arugula, Mint, Basil, Lemon Verbena Vinaigrette (V)(GF)
  • Chef’s Garden Salad - Seasonal Vegetables, Fresh Herb Vinaigrette (V)
  • Italian Panino - Capicola, Soppressata, Provolone, Prosciutto, Roasted Peppers, Giardiniera, Basil
  • Peppered Beef - Smoked Cheddar Cheese, Watercress, Spicy Candied Shallots, Horseradish Cream, Onion Roll
  • Seasonal Fruit Tartlet (V)

Snacks & Drinks

  • A plethora of sweet and salty snacks, healthy and non-healthy, along with a ton of beverage options will be available all day long.

Ready to join this workshop?