Empower Your Sales Team. Drive Consistent Revenue. Lead with Confidence.
The Leading Growth Workshop is a comprehensive training and development experience built around Anthony Iannarino’s acclaimed book, Leading Growth: The Proven Formula for Consistently Increasing Revenue. Designed specifically for sales leaders and managers, this program delivers actionable strategies, executive coaching principles, and team leadership structures that drive real growth.
Historically, sales leaders have been promoted from the role of a sales rep. For a long time, there has been an assumption that because they were a great rep, that means they would make them a good manager. Rarely does this work out the way everyone intended.
Rarely, if ever, does a new manager get the training they need to help them be a great manager. And managers who have been doing this for years, generally struggle and feel they don’t have any power to hold their team accountable.
Being a successful leader means:
This program is 100% designed to provide sales leaders with the tools, structures, and strategies required to take control of the outcomes the sales force produces.
This workshop is ideal for:
Sales Leaders managing full-cycle teams
Sales Managers leading frontline reps
Directors, VPs, and Regional Leaders
Aspiring Managers preparing for leadership roles
Graduates will earn a Leading Growth Certified Sales Leader credential, demonstrating mastery in modern sales leadership principles and execution. This certificate is ideal for career development, team credibility, and internal recognition.
Each session is grounded in a core chapter from Leading Growth, ensuring an in-depth, methodical path to transforming your leadership effectiveness:
Vision – Define and cast a compelling vision that aligns and energizes your team.
Transformation – Lead the necessary change to evolve your team and outcomes.
Communication – Drive clarity, confidence, and alignment through strategic messaging.
Leadership Styles – Adapt your style to empower and elevate every rep on your team.
Decision-Making – Make consistent, confident decisions that accelerate outcomes.
Strategy and Alignment – Align team behavior with broader business strategy.
Accountability – Build a performance culture with high standards and autonomy.
Structures of Accountability – Install reliable systems for measurable growth.
People – Attract, develop, and retain high-impact sales professionals.
Effectiveness – Eliminate waste and focus on what wins deals.
Opportunities – Improve how your team identifies, qualifies, and captures opportunities.
Forecasts – Build accurate, actionable forecasts that leaders trust.
Protecting the Sales Force – Support your team’s energy, morale, and resilience.
Cadence – Establish consistent rhythms and operating mechanisms for execution.
Your Next Vision – Always be building toward what’s next for your team and business.
Each workshop session takes place virtually on Zoom and lasts approximately 75 minutes.
All times listed are Eastern time!
Date & Time | Where |
July 10th, 2025 @ 12PM eastern | Zoom virtual meeting |
July 17th, 2025 @ 12PM eastern | Zoom virtual meeting |
July 24th, 2025 @ 12PM eastern | Zoom virtual meeting |
July 31st, 2025 @ 12PM eastern | Zoom virtual meeting |
August 5th, 2025 @ 12PM eastern | Zoom virtual meeting |
August 12th, 2025 @ 12PM eastern | Zoom virtual meeting |
These virtual training sessions will take place online in live Zoom meetings with Anthony.
Live exercises, breakouts, and Q&A with Anthony to help you dial in your goals and your plans.
The workbook with exercises and most importantly EXAMPLES to help you immediately use what you learn in the workshop.
Graduates will earn a Leading Growth Certified Sales Leader credential, demonstrating mastery in modern sales leadership principles and execution.
Each attendee will also receive a free copy of the best-selling book! You can always revisit the core concepts here any time you need to brush up.
Drop us a note or schedule a meeting with Beth Mastre: Beth@B2BSalesCoach.com or grab a time on her calendar.
Live Training
Space is limited, so reserve your spot today!
You'll receive a confirmation email after registering. If you do not receive your confirmation email after a few minutes please contact our support team at: support@iannarino.com