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A Virtual Workshop to Master the Art of Sales Leadership

Empower Your Sales Team. Drive Consistent Revenue. Lead with Confidence.

A 6-week coaching workshop with development specifically for sales leaders. You will be coached by Anthony while engaging with other sales leader peers with the sole focus of making sure your team drives results.

A Comprehensive Leadership Development Program

The Leading Growth Workshop is a comprehensive training and development experience built around Anthony Iannarino’s acclaimed book, Leading Growth: The Proven Formula for Consistently Increasing Revenue. Designed specifically for sales leaders and managers, this program delivers actionable strategies, executive coaching principles, and team leadership structures that drive real growth.

Historically, sales leaders have been promoted from the role of a sales rep. For a long time, there has been an assumption that because they were a great rep, that means they would make them a good manager. Rarely does this work out the way everyone intended.

Rarely, if ever, does a new manager get the training they need to help them be a great manager. And managers who have been doing this for years, generally struggle and feel they don’t have any power to hold their team accountable.

Being a successful leader means:

  • Identifying and establishing your non-negotiables
  • Implementing strategies to enforce your will
  • Holding reps accountable to your expectations
  • Instilling humane consequences as needed

This program is 100% designed to provide sales leaders with the tools, structures, and strategies required to take control of the outcomes the sales force produces.

 

🎯 Who This Is For?

This workshop is ideal for:

  • Sales Leaders managing full-cycle teams

  • Sales Managers leading frontline reps

  • Directors, VPs, and Regional Leaders

  • Aspiring Managers preparing for leadership roles

 

Certification Included

icon-certified-coachGraduates will earn a Leading Growth Certified Sales Leader credential, demonstrating mastery in modern sales leadership principles and execution. This certificate is ideal for career development, team credibility, and internal recognition.


 

📖 Workshop Curriculum: Based on 15 Proven Growth Pillars

Each session is grounded in a core chapter from Leading Growth, ensuring an in-depth, methodical path to transforming your leadership effectiveness:

  1. Vision – Define and cast a compelling vision that aligns and energizes your team.

  2. Transformation – Lead the necessary change to evolve your team and outcomes.

  3. Communication – Drive clarity, confidence, and alignment through strategic messaging.

  4. Leadership Styles – Adapt your style to empower and elevate every rep on your team.

  5. Decision-Making – Make consistent, confident decisions that accelerate outcomes.

  6. Strategy and Alignment – Align team behavior with broader business strategy.

  7. Accountability – Build a performance culture with high standards and autonomy.

  8. Structures of Accountability – Install reliable systems for measurable growth.

  9. People – Attract, develop, and retain high-impact sales professionals.

  10. Effectiveness – Eliminate waste and focus on what wins deals.

  11. Opportunities – Improve how your team identifies, qualifies, and captures opportunities.

  12. Forecasts – Build accurate, actionable forecasts that leaders trust.

  13. Protecting the Sales Force – Support your team’s energy, morale, and resilience.

  14. Cadence – Establish consistent rhythms and operating mechanisms for execution.

  15. Your Next Vision – Always be building toward what’s next for your team and business.

 

📅 Schedule

Each workshop session takes place virtually on Zoom and lasts approximately 75 minutes.

All times listed are Eastern time!

Date & Time Where
July 10th, 2025 @ 12PM eastern Zoom virtual meeting
July 17th, 2025 @ 12PM eastern Zoom virtual meeting
July 24th, 2025 @ 12PM eastern Zoom virtual meeting
July 31st, 2025 @ 12PM eastern Zoom virtual meeting
August 5th, 2025 @ 12PM eastern Zoom virtual meeting
August 12th, 2025 @ 12PM eastern Zoom virtual meeting

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Don't miss out, reserve your spot today!

What's Included in This Virtual Workshop?

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Live Sessions with Anthony

These virtual training sessions will take place online in live Zoom meetings with Anthony.

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Interactive Learning

Live exercises, breakouts, and Q&A with Anthony to help you dial in your goals and your plans.

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Leading Growth Workbook

The workbook with exercises and most importantly EXAMPLES to help you immediately use what you learn in the workshop.

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Leading Growth Certificate

Graduates will earn a Leading Growth Certified Sales Leader credential, demonstrating mastery in modern sales leadership principles and execution.

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Leading Growth Book

Each attendee will also receive a free copy of the best-selling book! You can always revisit the core concepts here any time you need to brush up.

Have questions? We are here to help!

Drop us a note or schedule a meeting with Beth Mastre: Beth@B2BSalesCoach.com or grab a time on her calendar.

Live Training

Join The LIVE Virtual Workshops on Zoom! 

Space is limited, so reserve your spot today!

You'll receive a confirmation email after registering. If you do not receive your confirmation email after a few minutes please contact our support team at: support@iannarino.com