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Execution Lab

Handling Objections

A live virtual training event with Anthony Iannarino

July 17th, 2024 at 12 PM eastern time

Live Training

A 2-hour virtual execution lab teaching you how to identify the different types of objections your clients give you with a method for recognizing the real concern you need to resolve to help your client take the next step.

How to Identify Concerns, Trade Value, Gain Commitments & Advance Deals

Professional sales requires that you engage in conversations with your prospective clients and gain commitments to move forward through the sales conversation. One of the challenges to successfully gaining those commitments is overcoming the objections you routinely get from decision-makers and decision-shapers.

Much of what you will learn in this training is going to provide you with a view that moves you away from responding to the objection itself and instead resolving the client's real concern.

In this course, you will learn to recognize the real concern behind the objection and effectively resolve it and move your prospect to the next step. You will gain a business acumen that you will find comfortable to say and makes it easier for the prospect to be candid with you.

This course is for you if:

  • You struggle to gain meetings when you ask your prospective clients for a first meeting.
  • Your prospects and clients object to the commitments you need them to make to help them improve their results.
  • Your sales process and/or your buyer's needs require you to have a number of conversations over time before you can successfully gain their business and begin executing your solution.
  • When an inability to overcome an objection causes your deal to stall or die.
  • You recognize that your role as a consultative salesperson requires that you help your prospects and clients resolve the real concerns that cause them to disengage or decide not to change.
  • Your sales approach doesn't provide you with a structure for engaging in a consultative conversation that allows you to resolve your contact's concerns and issues with language that allows them to move forward with you.

Here's what you will learn:

  • How to identify the real concern behind your contact's objection.
  • How to address a concern that your contact isn't willing to share in a way that makes it safe to approach the subject in a way that improves your relationship and builds trust.
  • New strategies and talk tracks for overcoming the common objections you can expect to receive throughout the entire sales conversation.
  • How to increase the likelihood you win a prospective client's business by removing the obstacles that might otherwise cause your client to choose a competitor or to make no decision at all.
  • Improve your approach with a more consultative and more complete view of how you need to help your clients make effective decisions about their future and their results without the fear that might prevent them from acting.

Join us for this immersive, 2-hour Execution Lab on July 17th, from noon - 2:00PM ET —
where we will walk you through the main strategies. We'll also work through the accompanying workbook, making certain you have examples and the ability to execute these strategies for handling objections.


Live virtual event on Zoom

July 17, 2024 
12 PM - 2 PM eastern time


What You Can Expect From This Virtual Training

By attending this Execution Lab, you'll learn how to identify the different types of objections your clients give you with a method for recognizing the real concern you need to resolve to help your client take the next step.


Handling Objections

Handling objections is an important part of the sales process. We will teach you how to identify concerns, trade value, gain commitments, and advance deals.



You'll get the Handling Objections Workbook with exercises and most importantly examples to help you immediately use what you learn in the workshop.


Execution & Role-Playing

Dive into a hands-on learning experience where you'll put new strategies to the test in real-time role-playing scenarios, all within a supportive and safe environment.



Ask your questions, and seek our guidance. This is your workshop, which is highly interactive, where you can bring all your questions about handling objections.


Session Recording

Enjoy lifetime access to the recording of this Execution Lab Training, so you can revisit and reinforce your learning whenever you need a boost.

Take advantage of this chance to sharpen your skills, increase your confidence, and advance more deals. Reserve your seat today!

What Our Attendees Say

Live Training

Join The LIVE Virtual Event on Zoom, July 17th, 2024 at 12 PM ET

Act fast to reserve your spot Before Seats Run Out! 

You'll receive a confirmation email after registering. If you do not receive your confirmation email after a few minutes please contact our support team at: support@iannarino.com