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Execution Lab

Consultative Prospecting

How to Create Value and Acquire More Meetings

A live virtual training event to improve your results by providing you with a consultative approach to prospecting, allowing you to acquire more first meetings with your target clients.

May 15th, 2024 at 12 PM eastern time


Live Training

Why are you failing to gain meetings?

One of the reasons salespeople struggle to gain new meetings is they don’t have the right talk tracks and their approach is no longer effective. Your prospects and target clients are not willing to meet with salespeople unless they believe the meeting is a valuable use of their time, raising the bar on what it takes to command a meeting.

A modern, truly consultative sales approach requires a prospecting approach that projects the value you can create for your client — lowering the barrier to getting a meeting.

This course is for you if:

  • You need to book more first meetings with prospects and targets to create enough opportunities to reach your goals.
  • You struggle to overcome the objections your clients give you when you ask them for a meeting.
  • You need to differentiate yourself in a crowded market and establish yourself as a potential strategic partner.
  • You are excellent once you are in the meeting with your clients but are challenged with getting the meetings you need.
  • You are a consultative salesperson who needs a patient, professional approach that will allow you to persist over time without damaging the relationship you are trying to establish.
  • Winning new business often requires displacing your competitor.

What you will learn:

  • An easier and more comfortable approach to acquiring meetings with your prospects and target accounts, which they are more receptive to.
  • How to make a modern cold call that the prospect is open to and establishes you as someone with the insights and experience to help your prospects solve their challenges and provide them with better results.
  • New strategies and talk tracks for overcoming the common objections you can expect to receive when you ask for a meeting.
  • How to use all of the modern communication mediums to build and execute a prospecting sequence that delivers results and allows you to nurture relationships over time.


Live virtual event on Zoom

May 15, 2024 
12 PM eastern time


What You Can Expect From This Execution Lab Virtual Training

By attending this Execution Lab, you'll walk away with innovative and novel strategies that you can use right away! 


Consultative Prospecting

We'll walk you through the best strategies to be a truly consultative salesperson, allowing you to acquire more first meetings with your target clients.


Execution & Role-Playing

Dive into a hands-on learning experience where you'll put new strategies to the test in real-time role-playing scenarios, all within a supportive and safe environment.



Ask your questions, and seek our guidance. This is your workshop, which is highly interactive, where you can bring all your questions about value creation strategies.



Talk tracks & workbook with language choices and exercises for the common conversations you will need to prospect.


Prospecting Sequence

The Sequence Workbook with examples of a number of different prospecting sequences you can use as models.


Session Recording

Enjoy access to the recording of this Execution Lab Training, so you can revisit and reinforce your learning whenever you need a boost.

Take advantage of this chance to sharpen your skills and learn the advantages of the consultative sales professional. Reserve your seat today!

Live Training

Join The LIVE Virtual Event on Zoom, May 15th, 2024 at 12 PM ET

Act fast to reserve your spot BEFORE SEATS RUN OUT!

You'll receive a confirmation email after registering. If you do not receive your confirmation email after a few minutes please contact our support team at: support@b2bsalescoach.com

What Our Attendees Say

Led by Anthony Iannarino, a best selling author & keynote speaker who has helped over 300 companies hit their sales targets.