<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=577820730604200&amp;ev=PageView&amp;noscript=1">
Building Insights

Execution Lab

March 20th, 2024 at 12 PM eastern time


Live Training

Why Building Insights is an important part of consultative sales

A modern approach to consultative sales requires that the salesperson provides their client with the insights, ideas, advice, and a provocative perspective—one that compels the changes that will allow their client to produce better results.

When a salesperson—or sales force—is missing insights, they make the focus of their conversation their product or solution, something that encourages the client to perceive them as a commodity.

Because most salespeople have never been taught or trained how to identify, develop, and present their insights, they lack the ability to compel change, as well as create a strong preference for the client to prefer to work with them.

two business people look at a flow chart

This course is for you if:

  • You are in B2B sales and want to improve your ability to offer your clients advice that they will act on.
  • You want to improve your skills and abilities as a consultative salesperson, especially the ability to compel change.
  • You work in a competitive marketplace where winning big deals often means displacing a competitor by differentiating yourself and your offering.
  • You need to prevent your prospective clients from making mistakes by providing them with a different view of their business, their challenges, and their opportunities.
  • You need to modernize your overall sales approach.


In this course you will learn:


Live virtual event on Zoom

March 20, 2024 
12 PM eastern time

screenshot of a zoom webinar

What You Can Expect From This Execution Lab Virtual Training

By attending this Execution Lab, you'll walk away with innovative and novel strategies that you can use right away! 


Building Valuable Insights

We'll teach you our best strategies to build and present insights to your clients, enabling you to share your unique perspectives and ideas on how you can help them succeed.


Execution & Role-Playing

Dive into a hands-on learning experience where you'll put new strategies to the test in real-time role-playing scenarios, all within a supportive and safe environment.



Ask your questions, and seek our guidance. This is your workshop, which is highly interactive, where you can bring all your questions about value creation strategies.

workbook icon


You'll receive a workbook with exercises and most importantly examples to help you immediately use what you learn in the workshop.


Session Recording

Enjoy access to the recording of this Execution Lab Training, so you can revisit and reinforce your learning whenever you need a boost.

Take advantage of this chance to sharpen your skills and secure your spot as a top-performing sales professional. Reserve your seat today!

Live Training

Join The LIVE Virtual Event on Zoom, March 20th, 2024 at 12 PM ET

Act fast to reserve your spot BEFORE SEATS RUN OUT!

You'll receive a confirmation email after registering. If you do not receive your confirmation email after a few minutes please contact our support team at: support@b2bsalescoach.com

What Our Attendees Say

Led by Anthony Iannarino, a best selling author & keynote speaker who has helped over 300 companies hit their sales targets.